Ariel Craine – Portfolio

Hi, I'm Ariel.

I'm a copywriter and grammar nerd who loves delighting readers across finance, education, and global marketing industries.

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What I Do

Copywriting

Good copy is all about streamlining the customer's journey. Clarity and brevity are the names of the game. To get there, I experiment, iterate, and scale quality across products.

Content Marketing

I help brands drive key messages into their markets with high-impact marketing content. Using my SEO experience, I research and craft content that informs users.

Product Marketing

Working closely with product teams, I find the best ways to connect and educate users about products, all while adding in creative flair.

UX Writing

Writing microcopy often takes more brain power than long-form writing because each word has to earn its spot. I'm passionate about improving user experiences with words.

Testimonials

Ariel is a very talented marketer. She stands out for her professionalism and ready-for-anything attitude. She always delivers high-quality work, following briefs while adding a unique perspective....A huge asset to our marketing department!

Daphne Binioris

Co-Founder and Marketing Direcor at VeraContent

Love working with Ariel. I use her engaging content on my website. I provide a simple outline and Ariel is able to turn it into an amazing article. Thank you for your work Ariel!

Lucie Ebnerova

Founder, Nannies and Mommies

Ariel is very organized and always has a game plan...I really appreciate how Ariel makes it a goal to be inclusive with her language. I know I’ll come back to Ariel when it comes to written work!"

Abbie Garcia

Engagement & Programming Associate at Congregation Bet Haverim

Clients

Resume

4 years of experience

Experience

Jan 2024 - Present

MoneyLion

Copywriter

2020 - 2024

Freelance

Marketing Content Writer

I produced marketing content such as blog articles, social media copy and more for B2B marketing, localization and translation agencies.

2021-2022

Talent, Inc.

Freelance Writing Consultant

I consulted on resumes, cover letters, LinkedIn profiles and more for job seekers. I empowered clients from entry level to C-suite to reach their career goals.

2021 - 2023

Spain Ministry of Education and Vocational Training

Assistant English Teacher

Based in Madrid, Spain, I co-taught elementary classes in English. My goal was to help every student reach their full potential, while I reached mine by adapting to a new language and culture.

2018 - 2021

Daejeon Office of Education; South Korea

Native English Teacher

I co-taught English classes of elementary school students in South Korea and increased non-Korean-speaking families' engagement in school events by localizing English versions of school documents.

2016 - 2018

University Writing Center

Course Specialist Consultant

I consulted students on essays and other academic writings in a non-directive format as both a generalist and a course specialist for an upper-division Economics course.

Education

2023

HubSpot Academy | Google Courses

Certificates in Content Marketing & Project Management

I earned a certificate in Content Marketing and completed the Google's Project Management course, in which I studied Agile, Lean, and Six Sigma methodologies.